https://www.youtube.com/watch?v=Ec7IjdtE0lg
Form
This is realist, animated advert. It is a realist ad because it basing what is happening on real life situations. They have made the advert like this so that they can relate to some people problems at home.
Style
The style of this advert is humouros, they have use an unknown animal to feature in this ad. Sometimes people would just use humans to talk about food products. I think this has been done to make the advert seem more unique.
Technical Methods
Lighting and Colour
This advert is an animation that is about these unknown creatures enjoying Christmas. They have used candle which has been lit, the flame from the candle is yellow. this could be showing the audience that the boy is happy because he has got his new toy. In the background they have used daylight, sunset and nighttime 2 times. they have done this to show the audience that the character is hearing the the same thing all day each day. This is a Christmas based ad so they have used the typical red and green colours. this would make the audience recognise that it is a Christmas ad before they get through most of the advert.
Use of Cameras
Camera shots used in this ad are; Extreme Close up, this has been used to show the audience that the animal is annoyed. Close up have been used to get to the extreme close up. i think this has been done to show us that the animal has been annoyed over and over again. Wide shot. this shot has been used to show us who is surrounding the main character and to show us that it is Christmas so there house has been decorated. this is showing the audience that they celebrate Christmas so they are making an effort to decorate the whole house.
Camera movements they have used are; Zoom, this has been used to show the emotion on the character face as time goes by.
Camera angles used in this ad are; P.O.V. this has been used to show us the little looking at his mum. or it is a Low angle, this may have been used to show the audience that she is not happy whilst her son has the toy.
Editing
This advert has a normal pace until it gets near the middle. This has been done to show the audience that their day has started off normal. Cuts, this has been used to show us that they are changing days and it is giving time for the audience the audience to see that the day are changing.
Sound
In this advert they have used a Christmas song (oh Christmas tree) as the background music. This has been done to show the audience that they are sticking with the Christmas theme. There is also a small amount of dialogue. this has been done to make the audience think it is normal advert when they just talk about the product. They also used an elephant sound effect. This has been done to show us that the toy makes an annoying sound.
Selling Techniques
This advert uses humour to advertise the brand, they have used a mother trying to use the product being advertised getting annoyed by her son. This is memorable ad because it uses real life situation that may happen to certain people. Also they made the character in this advert use and eat the product they are trying to sell. At the end they use the slogan 'That Good Stuff'.
Characteristics of Products
This advert has unique selling point because they are using a real life situation, Some adverts do this because they want the ad to come across as more realistic. This ad is creating a strong identity brand because they are using unknown animal to advertise there brand.
THINK! Child Road Safety
https://www.youtube.com/watch?v=W0c75VKvcsY
Form
This is a realist animated advert. It is a realist ad because it basing what is happening on real life situations on a day to day basis. They have made it like this so that they can get the audiences attention.
Style
This advert has a dramatic effect. It uses a little girl that gets hit by a car which causes her to have a broken neck and bruises, This is showing the audience that this advert will be about something serious so they would want people to pay attention throughout so that the message comes across.
Technical Methods
Lighting and Colour
This advert is a animation so the audience would think it is going to use bright colours but through out the advert dull faded colours. This would show the audience that the advert is not going to be a upbeat one. At the start of the ad the little girl is surrounded by clouds that uses cold colours blue/grey in the middle. I think this has been done to show the audience that a bad thing happened to her only. This cloud has warm colours orange and yellow, as the ad goes on it shows the flashback of when she was happy crossing the road but as she get closer to the edge of the road the lighting goes from bright colours like yellow/orange to dark blue and black. This has been done to show that at first you can be happy but then i can quickly change into the opposite feeling. As she is standing there car car goes past shining its car light most cars have yellow lights but it is a warm colour so this could telling the audience that the person in the car was happy before hitting the girl. Once the flashback goes away you can see the little only surrounded by colours like dark blue, dark red and grey. As she stands there in shock of what she remembers 3 kids her age walk pass with Hi Vis Jackets(which are bright yellow) on also as they are walking the words 'DRESS BRIGHT and BE SEEN' appears in yellow.As the kids are walking away they are taking all the brightness with them and leave the other girl in darkness making her not able to see anything. They have done this to show the audience that bright colours should be worn when it is dark.
Use of Cameras
Camera shots used in this ad are, Wide shots, this has been used to show the audience what the character looks like or was they are wearing. They also use this shot to show what surrounding the character. Close up, this shot has been used to show the emotion on the characters face. In this shot the character has fear and shock on her face. This could make the audience shocked as well because this scene happens within 2 seconds.
Camera movements they have used are; Zoom, this has been used to focus on the characters facial expression as something is happening to her. Tracking, this has been used to show the audience that the characters body movements during the advert. Pan, this has been used to audience the characters facial expression as they are looking at something in this case she has shock and fear on her face as the camera turns you see what she is looking at which is her getting hit by a car.
Editing
This advert has a slow pace. I think they have done this to make the audience focus on what is happening throughout the advert. This is supposed to make the audience gain extra knowledge about crossing the road. Fading, this has been used to show us that the flash back is over and that they the character is back to reality.
Sound
This advert has sound effects and dialogue. Sound effects that have been used are moving cars, car horn, children talking and a bicycle wheels moving. They have used these sound effects to show the audience where the are and who it involves. In the dialogue it is a male voice he it reciting a poem in one tone. The poem is about the girl what happened to her and what others did to avoid her situation. I think has been done to have a scary effect, I think they want the audience to be scared about the characters situation so that they do something else so it wont happen to them.
Selling Techniques
This ad is creating an emotional response because they are using a young girl that looks innocent getting hit by a car. Also they are using a poem as main sound of the ad, not many adverts do this so they will make a memorable advert. This advert is targeted to kids and parents because of the characters they use and the product that they want people to buy.
Characteristics of Products
This ad has a unique selling point because it uses a young girl getting hit by a car to prove a point about what happens on a daily basis. This ad is trying to advertise to kids/parents to be safe on the road to do this they need to by a special jacket to wear in the dark. Even though this advert does sell the product they want the audience buy.
Cadbury Dairy Milk
https://www.youtube.com/watch?v=_2jmOJ9ag5M
Form
This is an anti-realist advert. It is anti-realist ad because this would not happen in a real office. They have made the office workers dance and move around the building also they have made them do a dance routine from diffenent rooms (this is impossible for 7 people to do the same dance from different rooms)
Style
This is advert has a humorous effect on the audience because they made up a silly dance routine that will make the audience remember the advert, they have also used a song which not many people will know and because of the lyrics they will remember the song and the advert.
Technical Methods
Lighting and Colour
This advert is in an office with all blinds that are open so daylight is coming through, because it is bright outside this might be showing the audience that they are happy maybe because they are getting chocolate or because it is an ad about chocolate. They have made the characters in the ad wear jumpers that have the colours purple,yellow, blue, red, brown, pink and orange. this has been done to show the audience that the company sell different flavour chocolate. by doing that they are widening the amount of customer they get because they have more that one type of chocolate bar. They have used the colour purple in the centre because this brand is well known for having a purple background. This would make the audience automatically know that the advert will be about this brand.
Use of Cameras
Camera shots used in this ad are; Long shots, this has been used to show where the characters are and where they are going. This could be showing the audience that they are in a unusual place to be advertising about chocolate or they could be showing the audience that this product is suitable to eat in the work place. Mid shot, this has been used to show the character and what is surrounding them. Close up, this has been used to show what the character are touching or showing specific body movements.
Camera movements they have used are Zoom, this has been used to focus on the features of characters. I think this has been done to make the audience look at what the character are wearing and where they are. Tracking, this has been used to follow where the characters are going. i think this has been done to show the audience that they are in an office building which wouldn't be used in a normal chocolate ad.
Camera angles that have been used are, High angles, this has been used to show the characters moving to different places.
Editing
This advert uses Cuts, this has been used to switch between location and characters. i think they have done this so that the shots fit in with the music. Fading, they have used this to show the final product at the end. I think they have done this to show the audience what the different types of chocolate bar the company have.
Sound
In this ad they have used the song ' Yes Sir I Can Boogie' by Baccara, this may have been used because it is a fun song and it is catchy. Sound effects that have been used are keyboards, Phones and chairs. i think this has been done to show that they are in a office.
Selling Techniques
This advert is will be memorable to audience because they are in an office doing a dance routine which may be funny to a lot of people. This advert uses a song that has easy to remember lyrics. This doesn't usual happen so it will be easier to remember.
Characteristics of Products
This advert has a creating a strong brand identity because it using it usual colours to advertise the brand. This ad has a unique selling point because it is showing the different types of chocolates they make which is showing the audience that are a company that make more than one type of chocolate.
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