In this report i will be talking about how a music video can promote a song/album/artist/synergy/record label/range of media. I will be using six different examples and explaining how each are promoting these sectors.
Promotion of particular song.
Nick Jonas- Close ft Tove lo
https://www.youtube.com/watch?v=XgJFqVvb2Ws
This music video is promoting the song because the song is called close. Nick Jonas has Tove Lo as his feature by doing this it makes the song seem more interesting. This song would be more popular to an audience because it has a feature. An advantage of having a feature is that they are both promoting each other. As shown in the video the artist is in a chair then eventually he move closer to something then moves away from it this goes on for a while. By the second part of the song Tove Lo sings her part then starts to move back and fourth at the same time as Nick Jonas but each they get near each other they are trying to touch each other but cant because they have moved backward, eventually their clothes start to disintegrate. I think they have done this to show that their clothes are in the way of them getting close to each other so the clothes have to go for them to get close. Nick Jonas is promoting himself and the song because they type of dancing he is doing is not what has done in previous videos, this would make the video promote the song because the audience want to watch it to see what he is doing eventually they will like the song cause the video is different.
Camera angles used in this video are Close up, this has been used to show the emotion on the artist face. This is an emotion filled song so they would need to have certain facial expressions to show this. Wide shot, this has been used to show the artist and what is surrounding him. P.O.V, this has been use to show the audience what the artist is seeing, because this is a feature song/video i guess they would want to show us what they are seeing.
Camera movements used in this video are; Tracking, this has been used to follow each move the artist makes. Zoom, this has been used to show that the emotion in their as they move or if they do certain body movements.
Promotion of the artists album.
Millie Small- My Boy Lollipop
An album is promoted by either the artist posting about it social media, they can play some of there single on the radio station. They can promote it by getting interviewed, they could name one of their singles on the album the name of the album etc.
This song was made in 1964, This song is promoting the album because of the name of the song and because of the lyrics. Through out the song at the start of each verse the singer says "my boy lollipop" and at the end when the song starts to stop. This is also promoting the artist album because all the songs on the album are linked on one topic. Usually some music video have a story, but because this is an old song/video she did not use one, most video made back then do not have a storyline.
Camera angles used in this video are Mid shot, i think this has been used because it is simple that does not need. whereas someone else could think that it has something with when it was made, some videos made in the 60s only use simple shots so that they just focus on the artist. Close up, i think this has been used to focus on the artist and to see her facial expression. Wide shot, this has been used to show the artist and her background dancers.
Camera movements used in this video are; Tracking, this has been used to show where artist is moving to next in the scene.
Promotion of artist.
Adrian Marcel- My Life
https://www.youtube.com/watch?v=gR5R3Lt0Fzo
This music video promotes the artist because as shown in the video that was released in 2013. This artist is promoting this type of music in my opinion. This is an RnB artist, i think that he is trying to bring back this type of music but still trying to keep it modern. This song was on the artists first mixtape. This video also promotes the artist because it is showing 3 different clips (found footage) in the video.
The first one is showing this artist singing the song live, i think they have done this to show listeners that he is a talented artist that can perform live and on a studio record not someone who just uses voice enhancers. The camera angles used in this clip are Close ups, this camera angle could of been used to show how passionate the artist is when performing and also by showing how the audience is familiar with the song. They have also used Wide shot, This has been used to show how the artist interacts with the audience and how the audience is interacting with artist and the song.
The second clip shown in the video is the artist in the studio, they might have been put in the video to show that this artist acts professional when working in the studio, this would make other producers want to work with him. Camera angles they have used are; Close ups, they have used this angle to show how that the person can play the instrument, Medium shot, they have used this shot to how that the artist and producers can work together professionally. For these two video they have been edited to be in black and white, i think they have done this to show that these videos are old but they are still relevant to be put into they video.
The last clip shown is the actual edited video, this could be trying to show us that the artist is able to do "commercial" videos. Camera angles they have used in this clip are; Low angles, Medium shots, they have used this angle to show what the artist looks like.
An advantage of the artist or any artist (new) having a music video is to have a wider audience. he would be showing people in countries all around the world his talent this could help this "new" artist perform in other countries. Another benefit of having a music video depending on the type of song it is one might be made to tell a story to the audience, even this video only has the artist in it this song is talking about his life with a girl.
Camera movements used in the video are; Hand held camera, this has been used because they are in a casual place. Tilt, i think this has been used just for a effect.
Promotion of and synergy with another media product.
https://www.youtube.com/watch?v=fiBLgEx6svA
Will Smith- Men In Black
Synergy is when two media sectors come together for one final project.
This music video is a promotion of synergy with another media product because it is for movie 'Men In Black'. the song is performed by Will Smith who is also the main character in the movie. This music video is helping to increase the film success because the lyrics of the song are all references to what the movie is about, if someone heard the song before watching the movie by going on what is said in the song they might want to watch the movie later on. Also by using the main character of the movie for the song will make the movie and the artist more popular ensuring that the audience would buy they song and the movie. In this video they have clips of the movie and clips for the song.
This video also has a dance routine, this is promoting the movie/song more because the more watch this video wanting to do the dancing it will make them think if they have dancing in the movie making them want to watch it.The different camera angle used in this video are Close ups, this angle has been used because they want to show the audience that the characters in the movie would be working hard to find out what is going on, they have also used this angle to show the emotion on the characters faces. Mid shot, this has been used so that you can see what someone is doing and how they are interacting with other people. High angle, this has been used to show the audience a full view of what everyone is doing. Low angles, they have used this so that they are showing that these people are powerful. In this video they are showing clips of the movie.
Camera movements used in this video are Zoom, this has been used so that the audience can focus on what is about to happen. Tracking, this has been used to show the different types of objects they have in this video. This could make the audience feel like this is an extra part of the movie not just a music video.
Increasing income for record label.
Young Money- Bed Rock
This would increase the income for the record label because it in this song they have put all of the artist that are signed/own the record company in the video and most of the artist have a verse in the song. Usually record label wouldn't do this because they might want each of they artist to have the independent look. I think this has been done to promote certain artist and to show people that they have good performers that are signed only to that label. Also i think that they are This song was released in 2009 since then the main artist like Drake, Tyga, Nicki Minaj and Lil Wayne have made a lot of money. the record label may have done this to promote the company, they could be showing all these talented artist to show new artist that they are the best and they should get signed to that label. also they all act like a family. a year later Nicki Minaj had put this song onto her album 'Pink Friday'. The different camera shots that have been used in this Music video are Mid shots, they have used this shot to show the artist and where they are. Long shots, they have used this to show all/most of the people that have something to do with the record label. They have used this shot to how what the house they are filming looks like. Close up, this shot has been used to show the different objects they have in the house. this could be showing the audience that they are label that make a lot money so they can buy expensive things. High angle, this has been show what they are doing.
Camera movements that have been used are; Tracking, this has been used to follow the artist to see where they are going. Zoom, this has been use to show that artist facial expression/ body movement and household items.
Increasing range of media artist.
Jordin Sparks- Double Tap
This artist is increasing range of digital media and social networking sites. Jordin Sparks is a well known singer in the US, instead of her usual videos she in this video she has been using her phone to record herself and has used it to post on Instagram, she has also made the other features in the video to use they phone to look at what she has posted on Instagram. Advantages of using a social media site in your video would help to advertise that site and also it would also help to promote the artist on that site. It is also showing that they are active on that site and they could use regularly.
Camera angles used in this video are Close ups, they have used this angle because they want to show the emotion in the artist and they want to show what they are using in this video. Wide shots, this has been used so that they can show the audience what they look like and what is surrounding them, i think they have done this in some scenes to make us feel like we are there with them. They have also used dark lighting this would also make us feel like we are there with them as well. Mid shot, this shot has been used so that we are able to see. Through out the video warm lighting has been used this has been done so that the video comes across a fun.
Camera angles used in this video are; Hand held camera, this has been done to show that the artist is using a social media site Where you have to use your camera. Zoom this has been used to show the audience that they are getting closer to something and the emotion on their face. Pan, this has been used to show all angles of the artist and what she is doing.
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